As for the creative part in wedding planning, each planner has his own brilliant idea. Ye Maozhong said, "go to death without originality!" Although the words have excessive dislike, but I basically agree! Today's wedding planning is no longer a simple "cup tower"? Come on a fluorescent bar. "That's so easy! The wedding company is transforming from a low "intermediary platform" to "create, produce and service". Wedding products, including planning creativity and personnel service, must be kept unique and differentiated so as to get rid of the trouble of "price war". The wedding idea was basically completed after the first time a new person was seen. Many new people understand that the so-called "wedding props, car owners, site layout" have its market prices, whether you choose your wedding company, to see if your creative bright spots are attractive to me! Therefore, a good "creative highlight" is the key to deciding the order.

和大家分享我的婚礼策划创意亮点心得：

I would like to share with you the highlights of my wedding planning.

创意亮点，是婚礼策划初案的前提，是以新人资料为创作素材，情感认同为主线，相关个性题材为辅助的基础婚礼策划。所以，首要的事情是取得新人的“第一手资料”！

The bright spot of creativity is the prerequisite for the first case of wedding planning. It is a basic wedding plan with the new material as the creative material, the emotional identity as the main line, and the related personality subject as the auxiliary basis. Therefore, the first thing is to get the first-hand information of new people.

关于如何详细取得新人资料的方法，我们改天探讨，现在我们假设已经获得。

We will discuss the method of obtaining new information in detail, and now we assume that it has been obtained.

创意亮点三步法：

Creative bright spot three steps:

一、寻找差异性中的共性

First, find the commonality in the difference

1、列一个表格，分别写出新郎新娘兴趣、工作、性格、爱情观等等对照资料

1. Make a list of the interests of the bride and groom, work, personality, love and so on.

2、对比寻找最大的共同点和不同点，尤其是爱情观方面

2, look for the biggest similarities and differences, especially the love view.

3、把最大的差异性想办法找到内在的共性，并用一个主题加以概括

3, try to find out the internal commonalities with the greatest difference and generalize it with a theme.

说明：每个新人都希望在婚礼中展示自己的个性（即使有时一方会迁就对方），但没有新人是思想完全一致的，尤其在性格方面。所以必须找到“虽然你和我不同”“但我们都认同”的一个点作为创意基点，这样两个人都会觉得很满意！

Explanation: every newcomer wants to show his personality in a wedding (even if one party sometimes moves the other), but no new person is completely identical, especially in character. So we must find a point which is "different from you and me" but "we all agree" as the basis of creativity, so that two people will feel satisfied.

例证：有一对新人，新郎叫单磊，憨厚老实;新娘叫于汝加，活泼外向。恋爱的过程中，大多时间是单磊迁就自己的女朋友，于汝加很感动，虽然嘴上不饶人，心里却深深的被单磊多年来一如既往的付出所感动。在这里，性格的不同被一种共性统一，那就是单磊不懈的坚持，一点一滴的关爱。所以，我为他们设立了一个创意基础命题，叫做“善于累加的爱情”，其中巧妙的嵌入了两个人的名字，同时点题性的总结了他们恋爱的历程。

Example: there are a couple, the groom named Dan Lei, simple and honest; call to you and the bride, lively and outgoing. In the process of love, most of the time is to move his girlfriend, you are very moved, although the mouth is not rant, but the heart is deeply moved by the single Lei for many years, as always. Here, the difference of character is unified by one kind of commonality, that is, single Lei's unremitting insistence, bit by bit care. So, I set up a basic proposition for them, called "the love of accumulation", which ingeniously embedded the names of two people and summed up the course of their love.

最后找到的“共性”其实就是所谓的“主题”，这一主题必须建立在新人真实的资料基础上。

The "Commonness" found in the end is actually the so-called "theme", which must be based on the real data of new people.

二、确定主线性

Two. Determine the main linear

1、根据“主题”设计婚礼开场，注意“新奇、精彩、气势”，开场要“炫”！

1, according to the theme, design wedding ceremony, pay attention to "novelty, wonderful, momentum", opening must be "dazzle"!

2、根据“主题”设计婚礼中间部分的“点题”，注意“感人、唯美、充实”，中场要“饱满”！

2, according to the theme, design the "middle point" of the wedding ceremony, pay attention to "touching, aestheticism and enrichment", and the midfield should be "full".

3、根据“主题”设计婚礼结尾，注意“干净、互动、回味”，结尾要“意犹未尽”！

At the end of 3, according to the "theme" design wedding, pay attention to "clean, interactive, aftertaste", "to the end"!

说明：我一直坚持，策划婚礼就像写文章，讲究“凤头、猪肚、豹尾”，开场要华丽，让人产生强烈的震撼，牢牢的抓住来宾的眼睛，希望继续看下去。中间部分必须“点题”，用丰富细腻的笔法抒发，是所有的情感积淀“爆发”的时刻。而结尾部分要结合主题，使所有来宾参与进来，达到互动效果的同时，马上收笔，新人在全场快乐的气氛中快速退场，留给大家“还想再看”的余味，避免拖沓。

Explanation: I have been insisting that the planning of a wedding is like writing an article, paying attention to "the phoenix head, the pig belly, the leopard tail", the opening ceremony is gorgeous, it makes a strong shock, firmly grasp the eyes of the guests, hope to continue to see. The middle part must be "white", express with rich and delicate brushwork, is all the emotion accumulation "breakout" moment. And the end part should be combined with the theme, so that all the guests participate in the interactive effect, at the same time, immediately collect the pen, the new people in the happy atmosphere in the whole field quickly retreat, left to everyone "want to see" the aftertaste, to avoid procrastination.

例证：“童话婚礼”中的开场亮点，开场新娘藏在围起来的舞台中，新郎的歌声回荡1分钟，来宾们焦急的盼望新人出现！当人们的渴望达到极限时，厚重的大门开启，12个天使引领新郎入场，一时间，天使、魔棒、焰火、星星雨、炫目的灯光特效、新郎伴着如潮的掌声，唱着新娘最爱的歌走向舞台……终于，帷幔缓缓拉开，舞台上一个迷人的童话王国出现在大家眼前，城堡、星空、银色的树、魔幻的森林，还有南瓜马车里迷人的公主……

Example: the opening spot in the "fairy tale wedding", the opening bride is hidden in the enclosing stage, the song of the groom echoes for 1 minutes, and the guests are anxious for the appearance of new people! When people's desire to reach the limit, heavy doors open, 12 angels lead the bridegroom entrance, a time, angels, magic sticks, fireworks, star rain, dazzling lighting effects, the bridegroom with the tide of applause, singing the bride's favorite song to the stage... Finally, the curtain slowly opened, a charming fairy kingdom on the stage appeared in front of everyone, the castle, the stars, the silver trees, the magic forest, and the charming princess in the pumpkin carriage...

这里的一切，只为突出一个字，“炫”！

Everything here is just to highlight one word, "dazzle"!

中间部分，随着环节的推进，画外音的渲染，所有的人都在等待新郎亲手为公主戴上“后冠”，突然，一切变得安静，只有新郎深情的话：我知道有人笑我们傻，说这个世界没有童话！今天，我要告诉你，我愿意为你写一个童话，如果你愿意，我会陪你，永远，活在，我们的童话里！！

In the middle part, with the promotion of the link and the rendering of the sound, all the people are waiting for the bridegroom to put on the "back crown" for the princess. All of a sudden, everything becomes quiet. Only the bridegroom's affectionate words: I know that some people laugh at us and say that there is no fairy tale in the world! Today, I want to tell you that I am willing to write a fairy tale for you. If you like, I will accompany you, always live in our fairy tales!!

一瞬间，所有特效启动，新郎轻轻的为“公主”加冕，低下头，深情的一吻，世界为之停止了转动……

In a flash, all the special effects started, the groom gently crowned the princess, lowered her head, kissed deeply, and the world stopped turning.

这里的一切，充分“点题”，突出“情感”！

Everything here, "topic", fully highlight the "emotion"!

结尾部分，画外音问：每个人都有自己的童话，你们找到了吗？

At the end, the news: everyone has their own fairy tale, you find it?

同时，12位天使一起抛出手中的捧花，全场沸腾，争抢“幸福”，所有焰火同时启动，在欢快的乐曲中新人拉起手，一路小跑着奔向美好的明天！

At the same time, 12 angels together throw the hands of the flowers, the whole field boiling, scramble for "happiness", all the fireworks start at the same time, in the happy music to pull up a new man, a run to a beautiful tomorrow!

在这里的一切，突出“回味

All here, highlight the "aftertaste"