传统套餐性婚庆。你可直接看到价格清单。名目繁多，明码标价，连四大金刚（摄影、摄像、主持、化妆）等都能包含到套餐里。

Traditional wedding wedding. You can see the price list directly. There are many names, price tags, even four diamond Kong (photography, photography, presiding, makeup) can be included in the package.

这类婚庆，通常总价不高，貌似性价比较高，这型婚庆公司将常见婚礼设计方案进行“标准化”、“模式化”，甚至内部对每一个花球上插几支花都有明确规定，像工厂生产一样进行“套系包装”。

This kind of wedding, usually low in total price, seems to be more cost-effective, the wedding company has "standardized", "pattern", even the interior of each flower in a few flowers have a clear regulation, like factory production, "package package".

针对相应的套系采购可重复使用的道具和辅料，也不需要设计人员再去设计什么，不必花费多少心思，甚至直接交给婚礼搭建工人，按他们无数次重复过的方式“依葫芦画瓢”，这样婚庆公司可以将直接成本和间接成本降到难以置信的低。

In order to purchase reusable props and excipients for the corresponding sets, it is not necessary for designers to design anything, not to spend much thought, or even to give them directly to the workers of the wedding. Low confidence.

通常这类公司之间会拼价格，为了给消费者报更低的总价，把包含在内的人员配置、装置布景等部分选择较低档的，一旦消费者定单后，后期会告诉你需要好一点的效果，基础套餐是不够理想的，需要加各种钱，来“保证效果”，最终消费者总价并不如想象中低。

In order to make a lower total price for the consumer, this kind of company will make a lower total price for the consumer, and choose a lower part of the staffing and setting of the device. Once the customer orders, the later will tell you that you need a better effect. The basic set meal is not ideal. It needs to add a variety of money to "guarantee the effect." "The final consumer price is not as low as expected.

对于婚庆公司来说，靠流水线生产控制成本，如果加上一定的单量，那么套餐型婚庆公司的利润空间是全行业最高的。

For the wedding company, the production control cost of production line, if added a certain amount, then the package wedding company's profit space is the highest in the industry.

2

Two

“伪定制”婚庆

"Pseudo - Custom" wedding

打着订制婚礼的旗号，实质上依然走的套餐婚礼的路，跟纯粹的套餐婚礼有一些形式上的区别。

Under the banner of the custom wedding ceremony, the wedding ceremony in essence still has some formal differences from the pure set wedding.

为了解新人的需求和喜好，通常会给新人填写一张"测试表"，里面的条目包括新人喜好的颜色、风格等，而这种测试表往往很粗略，对新人需求的体现也较为肤浅，甚至很多公司将一环节做得很形式主义，对最终的婚礼设计起的作用很小。

In order to understand the needs and preferences of new people, a "test form" is usually filled in. The entries include the colors and styles of the new people, which are often rough and superficial to the needs of the newcomers, and many companies make a very formalistic link to the final wedding design. The effect is very small.

当简单了解新人的需求后，针对自己公司已有的风格套系和已有的道具，主观性很强的婚礼设计方案给新人。

After a simple understanding of the needs of the new people, the wedding design scheme with strong subjectivity is given to the newcomers according to their own style set and existing props.

在真正婚礼执行的时候，依然和套餐型婚庆公司如出一辙。

When the real wedding ceremony is executed, it is still the same as the set wedding company.

新人自己并不知道，最后呈现的所谓订制婚礼，其实雷同的设计方案已经在历史上反复上演过，因为大量使用婚庆行业常规的、可重复利用道具和设计方式，依然给新人和来宾带来“模式化”和审美疲劳之感。

The newlyweds do not know that the final order of the so-called custom wedding, in fact, has been repeated in the history of the same design, because a lot of conventional, reusable props and designs used in the wedding industry still bring "pattern" and aesthetic fatigue to newcomers and guests.

对婚庆行业完全不了解的新人，这类“伪订制”婚庆公司的噱头，具有相当的迷惑性。

The newcomers to the wedding industry, who are completely unknown to the wedding industry, are quite puzzled by the gimmick of this "fake ordering" wedding company.

大家需要重点认识到的是

What you need to focus on is

因为以上两种类型的婚庆公司，主要靠大单量来获取利润，所以无法每场婚礼都由资深的、有美术功底的婚礼设计师担纲婚礼设计。

Because the two types of wedding companies, mainly by a large amount to gain profit, so can not every wedding by the senior, fine arts Wedding Designer Wedding design.

通常你的婚礼会由以婚礼流程策划和执行为擅长的“婚礼策划师”负责，最终的婚礼设计水准自然很难体现高水准，“一分钱一分货”是他们的口头禅，只靠花量和很“炫”的灯光来堆砌所谓的“奢华”。

Usually your wedding will be responsible for the wedding planner, which is planned and executed by the wedding process. The final level of the wedding design is naturally difficult to show. "A cent of the money" is their mantra, and the so-called "luxury" is piled up only by the amount of flowers and the "dazzling" light.

所以，套餐型和“伪订制”婚礼即便花费很多的钱，用很多鲜花和道具做得“高大上”，依然你会在婚礼设计上感受不到灵魂，依然“空洞”和“无趣”，新人的故事经历、性格特征、真挚情感、审美和爱情观难以体现。

So, even if it costs a lot of money, with a lot of flowers and props to be "tall", you can still feel no soul in the wedding design, still "empty" and "boring". The story experience, character, sincere emotion, aesthetic and love view of the new person can't be reflected.

3

Three

定制（创意）婚礼

Custom (creative) wedding

这是近年来兴起的一种婚礼模式。

This is a wedding pattern that has springing up in recent years.

婚礼团队的核心是具有多年美术功底和设计经验的婚礼设计师，婚礼设计师通常在与新人达成意向后，会对新人做深入的、长达2-3个小时的面对面交流。

The core of the wedding team is a wedding designer with years of art and design experience. The wedding designer usually makes an in-depth, 2-3 hour face-to-face communication to the newlyweds after reaching an intention with the new person.

新人分享自己的成长经历、爱情故事、性格特征、理想和价值观、婚礼期望等内容，设计师通过多渠道、多次数的沟通后，会非常的了解新人，设计师在新人的故事和经历里去寻找或归纳出逻辑线索，最终形成婚礼主题，围绕主题展开婚礼各方面的具体设计。

Newlyweds share their growth experiences, love stories, personality traits, ideals and values, wedding expectations, and so on. Designers will be very aware of new people after communication through multi-channel and multiple channels. Designers find or induce logical clues in the stories and experiences of the new people, eventually forming a wedding theme. The theme launches the specific design of all aspects of the wedding.

婚礼的设计完全不用新人拿主意或操心，新人只需要提供自己的各种信息和需求，剩下的设计工作则是婚礼设计师的任务，设计方案出炉后，新人只需提出补充意见（也有权完全推翻设计，请设计师另起思路，这种情况较少）。

Wedding design does not need new ideas or worry, new people only need to provide their own information and needs, the rest of the design is the task of the wedding designer, the design is out of the design, new people only need to put forward additional advice (also have the right to completely overthrow the design, please set up another thinking, this situation is less).

这类婚庆公司在有很好的执行的前提下，更强调的是设计，并且是符合新人的特点独创设计。

This kind of wedding company has a good implementation under the premise of more emphasis on design, and is in line with the characteristics of the new creative design.

这一类婚庆公司，不会做雷同的婚礼，每一场婚礼都不同，甚至风格迥异，婚礼所用道具也非行业里用滥了的道具。

This kind of wedding company, will not do the same wedding, each wedding is different, even different styles, the wedding props are not used in the industry of the abuse of the props.

为了体现婚礼独特的美学效果，大量采用手工工艺或半成品再加工的方法，在视觉上能围绕着一个主题，饱含浓浓的情感表达，让婚礼的新人和来宾都有陌生化的美感，不仅美，而且能在婚礼里找到灵魂，一个真正属于新人的灵魂。

In order to embody the unique aesthetic effect of the wedding, a large number of handcraft or semi finished reprocessing methods can be seen visually around a theme, full of strong emotional expression, so that new couples and guests have unfamiliar beauty, not only beautiful but also able to find the soul in the wedding, a real new person. The soul.

       为了达到这样的目的，需要付出相当多的精力和筹备时间，比如一个中型场地的直接筹备  时间在1-2个月，现场布置时间要15-24个小时。

In order to achieve this goal, we need to pay a lot of energy and preparation time. For example, the direct preparation of a medium-sized site is 1-2 months, and the site is arranged for 15-24 hours.